A concept by She Thrives Software Consulting
What changed, and why
Everything below was read from Willow Tree's own pages in a browser on 2 August 2026. Where their site and this concept disagree on a fact, their own newest source decided it.
Start here
The site is in good shape
The home page is a sensible 60 KB of markup, every page has a real description and a proper title, the photography is theirs and it is good, and the booking form behind Check Availability works exactly as it should. Six pages, all returning cleanly. Nothing here is a rescue job.
What follows is a small number of specific things. The first two are the questions every person renting a room asks before any other, and the third is what their phone does on the way to finding out.
The first finding
How many people fit has four answers
Capacity is the first thing anybody needs to know, and it decides whether they keep reading. Somebody planning for ninety is told yes by the page and no by the search result underneath it.
| Where it appears | It says | Which matters because |
|---|---|---|
| Home page, in the body copy | 97 | The number a visitor reads |
| The Space page, twice | 97 | Body copy again |
| Request a Quote, in the FAQ | 97 | Body copy again |
| Home page description tag | 80 | The line Google prints under their name |
| The Space description tag | 80 | And the line that shows when the page is shared |
| Events page | 85 | In the invitation to host |
| A review quoted on the home page | 40 | Describing a smaller space |
The 80 is not a typo, it is an older number that never got changed everywhere. Their own Instagram carried 80 in August 2025 and 97 in June 2026, so the room's stated capacity grew and four places kept the old figure. This concept prints 97 everywhere, because that is what their own pages and their newest post say.
The second finding
The same is true of how long you get
The pricing block advertises a two hour minimum on weekdays. The booking form will not sell anything under four hours on any day. Somebody budgeting two hours at $120 is planning around a figure the booking form will not sell.
- Home page, Monday to Thursday2 hour minimum
- Home page, Friday and Saturday4 hour minimum
- Request a Quote, in the FAQ1 hour, with a 3 hour minimum
- Their live booking form4 hours is the shortest block sold
There is a related gap. The rate table covers Monday to Thursday and Friday to Saturday, and Sunday is not in it, while the booking form sells Sunday blocks. So Sunday can be booked and has no published price. This concept says exactly that, rather than quietly lending Sunday the rate from another day of the week.
The third finding
Our Space costs a phone 49 megabytes
The room tour video on that page is a 24 MB file, and the player lists the same file twice. So a phone downloads it twice, before anybody presses play. On a mobile connection in a car park, that is the page somebody opens to decide whether to come and look.
| The page about the room | A phone downloads | Requests |
|---|---|---|
| Their Our Space page today | 49 MB | 44 |
| The same page in this concept | 0.5 MB | 46 |
| Their home page today | 1.6 MB | 36 |
Measured on a phone, fully scrolled, three separate times, with the same figure every time. The video itself is worth keeping. It wants compressing, listing once, and holding back until somebody actually asks to watch it.
Also worth knowing
Six smaller things, all quick to fix
A March special, live in August
The home page still says a special is running for March and April, and it says so twice. Today is 2 August.
Upcoming Events are all in the past
The four listings under Upcoming Events are dated 28 February, 2 March, 5 March and 22 March. One is their own ribbon cutting, and all four point at a single Facebook link.
No picture when the link is shared
Not one page carries a share image. Paste the link into a text and it arrives as a plain gray box, for a business whose product is how a room looks.
The phone number cannot be tapped
It appears once, on the contact page, as plain text. It is not on the home page at all, and no page carries a dialing link.
A second home page is still published
/new-home/ is live and sits in the navigation, returning the same page as the front door under a second address.
No page has a main heading
All six pages open with a second-level heading and no first-level one, so nothing tells a search engine what the page is titled.
The one that earns money
Three things sold on Instagram, absent from the website
Willow Tree’s own post of 30 June lists a projector, a sound system and a kitchenette as included. None of the three appears anywhere on the website. A company booking a training day or a lunch and learn needs exactly those three, and the page they land on stays silent about all of them.
That same post announces bookings for coworking, offsites, workshops, pop-up markets and a dozen more. The website still describes a birthday and shower venue.
In this concept
What is different here
One capacity, in every place
97 throughout, including the description tags, so the number in a search result matches the number on the page.
One answer on length
The blocks their booking form actually sells, printed on the rates page, so nobody arrives expecting a two hour hire.
A picture when the link is shared
The room travels with the link now, in a text, on Facebook, wherever somebody pastes it.
A phone number you can tap
On every page, in the footer and the nav, as a real dialing link instead of plain text buried on one.
Projector, sound system, kitchenette
Three things their Instagram sells and their website never mentions, now on the page where a corporate booker will look.
A room page a phone can actually open
Half a megabyte instead of forty-nine, with the video compressed, listed once, and loaded only when somebody asks for it.
A cost you can work out yourself
Pick a day and a block and the figure appears, from their own published rates. Sunday and full days say so instead of guessing.
A main heading on every page
All six pages open with a proper first-level heading, so a search engine and an assistant can both tell what each page is.
Every photograph on this concept is Willow Tree’s own, from their website and their Instagram. Every price, every rate and every booking block is theirs. Both reviews are ones they already publish on their own home page. Nothing anywhere in this concept was invented for it.